About
Emeric Petit is before all, a wine maker. He owns three estates on the right bank of Bordeaux in Pomerol, Saint Emilion and Lalande de Pomerol.
He is reponsible of the representation of the wines on foreign markets. For now, Vinectar's wines are present in 3 major continents : North America, Europe and Asia.
emericpetit@wanadoo.fr
Stanislas Jankowski has a strong background in the food industry. He decided to join Emeric when he told him his great Vinectar's project.
Stanislas is responsible for the French market but also for all the other French speaking countries such as Belgium, Switzerland and Luxembourg.
stanislas@vinectar.fr
The Concept
Vinectar is a recently created company (2012). The idea originates from Emeric Petit who is a successful wine grower in the right bank of Bordeaux. He runs his business for several years when he decided to start a new project. As he was well-established in the region, he made contacts and friends around his estates.
Stanislas Jankowski has a very strong background in the food industry and was looking for a next adventure as he moved from North to Bordeaux. When the two met for the first time they talked about their respective desire to create a new approach of Bordeaux wines.
After a few other meetings, and some bottles of wine, the two men decided to create Vinectar. The reason of this company is to gather wine makers over the Bordeaux region in order to share and help each other to improve the sales of their wines.
Vinectar is before all an association of producers where the human value is one of the most important line of the company's strategy.
Vinectar is managed like a producers’ partnership and answers to the following purposes:
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offering a large range of Bordeaux wines:
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Reds, whites and sweets
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Entry level to classified growth, with a major part on middle range basis
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Various tastes of wines: fruitful, silky, full body, aged
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answering to market needs :
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developing new packaging,
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creating new brands, offering quality standards,
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offering price point products on attractive quantity levels,
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promoting sales and trainings to your sales force and final customers
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providing cost efficiency on shipments
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answering to our partners producers’ needs in externalizing their sales activities.
The Partners
All our partners are family owned estates who are looking for perfection in wine-making. These passioantes about wines are all working on sustainable or organic farming in order to preserve their land and "terroir".
They are fully dedicated to produce the higher quality wines and are always careful about establishing a fair quality/value ratio price.
Strategy
The ambition of Vinectar's is to become one of the top wine-growers association in the Bordeaux region. To reach this goal, the strategy is based on both domestic and foreign markets. We want to make our wines know by the more people possible to show the world what independant wine-makers are capable of.
